Sitges intensifies its promotion in the international Market
Turisme de Sitges strengthens its research in the international market and promotes the destination for British, Russian, Polish, American, Australian and Italian markets.
Turisme de Sitges has carried out an individualized and personalized Press Trip for the British market focused on holiday tourism during the Sitges International Fantastic Film Festival of Catalonia. For four day, from 2 to 5 October, the Agència de Promoció Turisme de Sitges organized a stay in town for a journalist from the British media outlet the “Sunday Post” in order to familiarize her with the destination and its tourist potential. The journalist visited Sitges’ cultural resources, discovered Sitgetan cuisine and participated in different leisure activities. As a result of this Press Trip, in early 2015 Sitges will be appearing in an article in the media outlet’s travel section, which has an average print run of 3 million copies.
At the same time, from September to October, the Agència de Promoció Turisme de Sitges catered to three press trips, a Bloggers trip and a fam trip with a total of 23 professional participants who were able to get to know Sitges’ global tourism services and the events the destination hosts during the months of September and October. Sitgestiucultural, Tasta Sitges gourmet food tasting, the Grape Harvest or the Sitges International Fantastic Film Festival of Catalonia were the products that served to explain Sitges’ culture, cuisine and traditions to these professionals.
In order to promote holiday tourism, the Agència de Promoció Turisme de Sitges, through a closed trade agenda, met at the Palau de Congressos de Catalunya (Catalan Convention Center) with a total of 18 professional agents from diverse markets including Spain, Britain, France, Germany, Holland, Austria, Russia, Finland, Asia, Switzerland and America. The results of these interviews were very positive and generated the possibility of establishing collaborations and programming for Sitges as a destination in 2015 and 2016. Among the products most requested by tour operators were accommodations, cultural and gastronomic services, the beaches, city breaks or the organization of groups coinciding with some of the events held in town throughout the year.
The promotion of Sitges and the follow-up done of the visits from media outlet representatives continue to yield results. One example is Sitges’ appearance in the September issue of the Australian magazine “Traveltalk”. The Australian market has grown enormously in Catalonia and Sitges’ proximity to Barcelona makes the town a potential destination, especially with regard to “City breaks” and day trips.
Modernism in the province of Barcelona was the theme chosen for Sitges’ appearance in the on-line magazine “Hola.com”. As a result of a Press Trip by the Italian market, which emerged in collaboration with the Italian Tourism Promotion Center and attended to by the Agència de Promoció Turisme de Sitges in the month of March, Sitges is also present in different media outlets in that country.
Our town was also featured in an article in the Life&Style section of the only free British newspaper, the “Metro magazine”. The outlet offers paper, digital and on-line editions with 3.3 million daily readers, over 170 thousand monthly downloads and 23 million web hits.
|Travel Talk Article||Metro Magazin Article|