The Sitges Convention Bureau (Sitges CB) held its annual assembly at the Hotel Calipolis, attended by some forty partners and representatives from the main companies specialising in the MICE sector (tourism of congresses, meetings and incentive trips). The assembly included a summary of actions carried out to achieve the goals in the Action Plan 2025 and the first quarter of 2026, with the promotion strategy for this year also presented. The meeting also acted as a space to generate new collaboration opportunities and synergies between the associated companies.

Both the Councillor’s Office for Tourism and the Sitges CB presented the most significant promotional actions planned for 2026 in terms of attracting congresses, meetings, conventions and incentive trips to the destination, for instance the town hosting the EMA Automotive meeting, which will bring those in charge of motor-related events to Sitges.

The assembly also looked at strategic alliances with other stakeholders in the MICE sector, as well as actions in marketing, communication, press and social media. It also looked at the bureau’s activity in 2025, a year when the Sitges CB executed 55 promotional actions, including attending workshops and professional fairs, presentations, meetings, round tables, interviews, training and the organisation of fact-finding trips for event organisers. Particularly notable were the town hosting the Break the Ice Forum, from 25 to 27 March 2025, with 117 European professionals, and the closing ceremony for the 20th anniversary of the Sitges CB, with over 100 participants.

The Mayor of Sitges, Aurora Carbonell, and the Councillor for Tourism, Xavi Ripoll, attended the assembly. The Mayor affirmed that “Sitges is the second destination for this type of tourism in Catalonia, second only to Barcelona. This is thanks to the combined efforts of the private and public sector”. Carbonell also noted that “the Sitges Convention Bureau is a key tool for generating opportunities and attracting quality events throughout the year. We’ll keep working to promote a sustainable and competitive model, firmly rooted in the local area”.

In the sphere of communication, digital marketing actions were implemented, six newsletters were sent and eleven articles were published in specialised media.

Social media presence was also bolstered and new content generated, the website www.sitgescb.cat was updated and new promotional material was created. In parallel, 224 service requests were received to organise meetings in Sitges, mainly from the domestic, European, US and Canadian markets.

Another point in the order of the day was to get to know the new composition of the sectoral representation on the Permanent Business Tourism Commission, the monitoring body of the Sitges Convention Bureau between assemblies. This working group is made up of ten professional representatives from different parts of the programme: congress halls and auditoriums, hotels with meeting rooms, unique spaces, companies specialising in experiences and services, restaurants, nightlife, the Hospitality Guild and Sitges Town council.