The Tourism Advisory Council assessed the initiatives carried out in the first half of 2025 and outlined its strategic initiatives for the coming months at an event presenting the results of domestic and international promotion work: over 50 meetings with agents and professionals, 6 fam trips and several marketing initiatives that positioned Sitges as a leading destination in media outlets such as Spanish state broadcaster RTVE, HOLA magazine, Vogue Korea and The New Zealand Herald.

The first half of the year focused on sustainability, with 12 local businesses participating in a decarbonisation programme that will make it possible for them to calculate their carbon footprint and propose a medium-term improvement plan; accessibility, with the PROA tourism accessibility software that analyses accessibility in public and private tourism resources with the ultimate goal of making the town more accessible; and digitalisation, with renewed membership of the DTI network and updated online content and social media profiles.

“The first half of the year was especially intense, with key work in the area of the Destination Tourism Sustainability Plan (PSTD),” says Xavier Ripoll, the city councillor for tourism. “The outlook for the summer is strong and suggests that the sector will perform well. The analysis of tourist profiles in 2024 also shows an increase in both average stay length and average spending, as well as high ratings for key aspects such as safety, the friendliness of city residents, the surrounding area, culinary options and beach quality in Sitges.”

The Sitges Convention Bureau (Sitges CB) has played a key role in promoting meeting and event tourism. Over the past six months, it’s participated in workshops and networking events that have led to over 400 contacts. Meanwhile, fam trips and inspection visits have positioned Sitges as a competitive destination for international events, as well as tailored communication initiatives.

Going into the next half of the year, as part of the Destination Tourism Sustainability Plan – Next Generation EU, Sitges will be rolling out major projects such as the creation of three new tourism websites, the implementation of a new event management system, the launch of a tourism data platform and specific initiatives to boost cultural, nautical and food-and-wine tourism. International outreach will also continue, with a presence at trade fairs and strategic fam trips, as will initiatives focusing on LGTBIQ+ tourism and Catalonia’s designation as the World Region of Gastronomy 2025.

The Council highlighted the success of events held so far this year and shared a calendar of activities for the second half, including the Grape Harvest Festival and Wine Tasting Experience, the Sitges Fantastic Film Festival of Catalonia and the Poetry Festival.